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Communicating with Voters
(additional resources)

  • Psychology: Getting voters ready to listen (Dr. Robert Cialdini)
  • Campaign message components (Jay Townsend)
  • How to Start a Speech (Conor Neill)
  • Writing your Candidate Bio (OnlineCandidate)
  • Campaign Slogan Ideas (OnlineCandidate)
  • Beginner's Guide to Political Communications (LocalVictory)
  • Don’t Always Lead with the Facts (C&E)
  • An Outside Perspective on the Stump Speech (C&E))
  • Advocacy Strategies for a Grassroots Campaign (CallHub)
  • Relational Organizing Best Practices For Your Political Campaign (NDTC)
  • Value of Friend-to-Friend Outreach (postcards, VoterCircle) (C&E)
  • Postcards to Voters (by the way, supported candidate Eileen Higgins — she won!)
  • Earned media event example: a "Stamp Stampede" event with a room full of voters stamping currency with rubber stamps saying: "Not to be used to bribe politiicians"
  • Voter Reg. 101: video, checklist (Academy.SwingLeft)
  • GOTV 101: video, guide, “Tips & Tricks) (Academy.SwingLeft)
  • Phone Banking: 101: video, guide, tips (Academy.SwingLeft)
  • How to use Social Media to aid your Campaign (eCanvasser.com)
  • Using Twitter (Wellstone)
  • OutVote (supporters text their friends to GOTV)
  • VoterCircle (“What if you could reach each voter friend-to-friend?”)
  • Cracking The Code Of Young Voter Turnout (C&E)
  • Why Campaigns Should be Engaging Disabled Voters (C&E)
  • Negative political ads and their effect on voters: Updated collection of research (Journalist’s Resource)

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