Communicating with Voters
(additional resources)
- Psychology: Getting voters ready to listen (Dr. Robert Cialdini)
- Campaign message components (Jay Townsend)
- How to Start a Speech (Conor Neill)
- Writing your Candidate Bio (OnlineCandidate)
- Campaign Slogan Ideas (OnlineCandidate)
- Beginner's Guide to Political Communications (LocalVictory)
- Don’t Always Lead with the Facts (C&E)
- An Outside Perspective on the Stump Speech (C&E))
- Advocacy Strategies for a Grassroots Campaign (CallHub)
- Relational Organizing Best Practices For Your Political Campaign (NDTC)
- Value of Friend-to-Friend Outreach (postcards, VoterCircle) (C&E)
- Postcards to Voters (by the way, supported candidate Eileen Higgins — she won!)
- Earned media event example: a "Stamp Stampede" event with a room full of voters stamping currency with rubber stamps saying: "Not to be used to bribe politiicians"
- Voter Reg. 101: video, checklist (Academy.SwingLeft)
- GOTV 101: video, guide, “Tips & Tricks) (Academy.SwingLeft)
- Phone Banking: 101: video, guide, tips (Academy.SwingLeft)
- How to use Social Media to aid your Campaign (eCanvasser.com)
- Using Twitter (Wellstone)
- OutVote (supporters text their friends to GOTV)
- VoterCircle (“What if you could reach each voter friend-to-friend?”)
- Cracking The Code Of Young Voter Turnout (C&E)
- Why Campaigns Should be Engaging Disabled Voters (C&E)
- Negative political ads and their effect on voters: Updated collection of research (Journalist’s Resource)