Get elected — without selling your soul.

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The Resourceful Candidate's Toolkit.

The landscape has changed …

Need a campaign video — grab your cell phone.  A Hollywood director shot a movie using an iPhone.  So the cell phone in your pocket can shoot an effective campaign video.  Videos work — the Alexandria Ocasio-Cortez campaign video had over 500,000 views on Twitter.

Want a message that will likely resonate with voters?  How about this:  “This race is about people versus money: They’ve got money, we’ve got people.” 

That was a central theme in Ocasio-Cortez’ successful campaign in which she beat an opponent with ten times her financial resources. 

Science-based Stump Speech on Money in Politics

This template for a stump speech is based on the science of “framing” and is designed to appeal to conservative voters, the all-important independent “swing” voters, and progressive voters.  Here’s a link to the text of a newer version of this template. 

Play Video

The science-based “framing” of this messaging in this video can be used by local, state, and federal candidates to create a consistent message of integrity that is reinforced using all the channels of communications used by campaigns to reach voters.  For example, a candidate can use the scientifically “framed” messaging in this video:

  • As a template to create their own stump speech about money in politics tailored to their local environments and local issues (“All politics is local.”)
  • For ideas for their own campaign videos for social media (filmed using an iPhone)
  • To develop campaign literature and graphics — here’s an example.
  • When talking to the media about money in politics
  • During their candidate debates and forums and “meet & greets”
  • When recruiting volunteers — because potential volunteers may be proud to canvass for a candidate who is “not in the pocket” of special interests; and
  • When talking to voters about money in politics — for example, when a candidate is canvassing voters or training volunteers who are canvassing for the candidate.

Want to learn more about the science of “framing” messages?  Contact Us.

Why do we think voters care about “money in politics”?  Sixty percent of Democratic House candidates who flipped their district in 2018 pledged not to take $ from corporate PACs.  First-time candidate Liz Walsh won a seat on the County Council of Howard County, Maryland — her campaign sign emphasized that she accepted no contributions from real estate developers.  She won despite the fact that her opponent was the incumbent with a much larger campaign war chest.  But what do national polls have to say about how potential voters feel about big money in politics?  A 2017 poll determined at least 94% of those polled blame “Money in politics” and “Wealthy political donors” for causing dysfunction in our political system; and a 2018 poll determined that “Big money in politics” was of concern to “Independents,” as well as both Republicans and Democrats.

But what about “swing” voters?

Empower voters by pledging to reject corporate and other special interest campaign contributions — and by making money in politics a major campaign issue.  Candidates who publicly pledge to reject special interest campaign contributions — and who make money in politics a core campaign issue — empower voters to do something many of them want to do: personally take action to reduce the corrosive influence of big money in politics.  Such candidates can tell voters when canvassing, in videos, in campaign literature, and when speaking at campaign events, candidate debates, and media interviews:  “You personally have the power to reduce the influence of big money in politics — you can vote for candidates who pledge to reject corporate and other special interest campaign contributions — and I’m one of them!”

Campaign effectively and resourcefully:  PCCV (pledge, challenge, canvass, videos).  Resourceful candidates, and their campaign managers, should consider harnessing inexpensive tools — such as:

  • Pledging to reject special interest campaign contributions
  • Challenging their opponents to do the same
  • Canvassing (old-fashioned talking to people) and
  • Videos created with an iPhone posted on social media.

To help, we’ve started to build the Resourceful Candidate’s Toolkit … because our Democracy Is Not for $ale. Click here to learn more.